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How Mobile App Analytics is Helping Developers Unlock Mysteries

This post is part of a series on Mobile App Development Trends for 2018 which is an effort to collate the important global practices that mobile app developers are adopting and finding successful results with.

Mobile app developers just can’t ignore user experience. Period. User experience is the cornerstone of building mobile apps, and no matter how great your idea is or how many features your app has, a poor experience can crash usage statistics down to the ground. Developers have to constantly be on their toes, looking out for what’s working and what’s not. By combining quantitative and qualitative analytics, they can track not just the ‘what’ but also the ‘how’, ‘where’, and ‘why’, and draw a complete picture of their users’ profiles and app journeys. It wouldn’t be an exaggeration to say that mobile analytics is a key developer can use to unlock the secrets and mysteries of how apps perform in the hands of users and answer questions related to how users interact with apps.

mobile-app-analytics-for-developersMobile App Analytics Services for App Developers

The reason why mobile app analytics is a huge trend these days is that they can provide relevant information customized to each developer’s roles and responsibilities, which in turn can be used to keep apps fresh and healthy.

For starters, it can track how much time users spend on the app, analyze navigation patterns and track the most and least used features of an app. For apps that are designed with a specific flow, analytics can trace the dropout rate at each step of the flow. This is particularly useful in e-Commerce apps wherein buying an item typically consists of the following steps:

  1. See product information
  2. Add to cart
  3. Checkout
  4. Payment

Using mobile analytics developers can find out drops at each step and work on the step to improve conversion.

Secondly, app analytics can monitor crashes across devices and platforms and tie them with alerts to spur developers into immediate action and save the app from being abandoned by too many users. Data related to crashes can then be segmented to prioritize decisions about fixes and upgrades. Basically, it allows developers to have a bird’s eye view of what’s crashing on the client side, and trace it back to the server side. Equipped with specific metrics such as affected devices, app versions, operating systems, app use and so on, developers can troubleshoot issues in a more streamlined manner, as well as make informed decisions on which older versions they can stop supporting. Going forward, it can help them concentrate efforts on improving app flow and design and compare new app KPIs with previous versions’.

Monitoring app analytics is extremely important in the context of sophisticated apps that we have today. As developers build smarter apps incorporating next-gen features like speech recognition, Augmented Reality, Artificial Intelligence, etc, the need for robust backend analysis is heightened as developers need to be agile in identifying and resolving anomalies in their servers. A function rich app that keeps crashing makes a very bad impression.

Apps that are constantly updated and refreshed enjoy a good reputation and deeper trust among users. Plus, with so many free mobile analytics tools such as Google Mobile App Analytics, Flurry Analytics, Apsalar – Apscience, Countly and so many others available for the whole range of mobile operating systems, keeping apps fresh and healthy is easier than ever. Using these tools, developers can make better, agile development decisions and deliver a satisfying and thoughtful experience to the majority of their users.

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