“Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will be Gamified ”

Gamification is a process by which gaming mechanics are applied to non gaming activities. Popular media available for gamifying process are Mobile based applications and Web applications. User engagement leveraging intuitive interface makes the experience sticky. Years back geocaching was a passion among select outdoor enthusiasts. Today tools like Foursquare ( www.foursquare.com ) have gained universal appeal, thereby opening a new genre of mobile based applications.

Today with the exponential growth of Social Media there is a shift in individual focus towards stature, self achievement, reward mechanism, overcoming challenge levels so on. Experiential Learning through games has become a rising trend within organizations and a principal source of driving motivation among online communities.

Gamify anything and everything ! Social Gaming will be the greatest trend of 2011. Be it a complex multi level technical installation process or a mundane everyday activity, creators want to make the experience engaging and interesting enough. Various flavors by which gamification is possible are by providing coupons for successful downloads, online registrations, quiz on a given topic, codes that can be entered to claim loyalty points so on...The list is endless.

Create a great experience that can drive early adopters to be your brand ambassadors who viraly refer the brand by active participation !