2011 has been the year of Ecommerce witnessing explosive growth. ( http://articles.economictimes.indiatimes.com/2011-12-17/news/30528766_1_e-commerce-smartphone-sales-4g ) The Forrester Research forecast quotes by 2015, online retail sales in US alone will exceed $250 Billion and account for more than 8% of the total sales. ( http://4.mshcdn.com/wp-content/uploads/2011/02/Screen-shot-2011-02-28-at-1.08.09-PM.png ) . One of the leading indicators of this trend are the increasing valuations of social coupon sites, increasing popularity of deals and bargains and customers using such deals.. All these online retailers need vital information on users and their campaigns to effectively manage traffic to their sites. This is possible with building executive dashboards integrating their systems.
An executive dashboard is an online interface that displays the key performance indicators (KPIs) that corporate officers need to effectively run an enterprise/ online business. This is a graphical user interface (GUI) that organizes and presents information in a format that is easy to read and interpret. Aggregating Information from multiple sources and feeds onto a single graphical intuitive dashboard will provide a great insight to the entrepreneur and business executives on performance. Executive dashboards aren’t just for the CEO and CFO’s instead, managers need executive dashboards so that they can quickly make decisions based on moves in the market instead of waiting around for the CFO to get back from lunch so that he or she can examine the data and make a decision…after the opportunity has passed. The faster you can make decisions, the more efficient and the more successful your business will be in this increasingly faster paced business world that we live in.
Understanding customer requirements and key performance indicators serves as a vital input for determining the elements of the Executive dashboard. Integrating Social media and linking marketing initiatives to it serves to make the dashboard robust and realtime. Similarly including not only social but also mobile elements to the entire equation will make the dashboard ubiquitous. Our experience in integrating executive dashboards goes way back from 2009. We have tremendous competency in building extensive executive dashboards for Realty sector and Ecommerce. They serve as a critical enabler for decision support systems.
If you are an online retailer or a business looking to build a dashboard that helps you effectively manage your online assets pls talk to our team. We would be happy to discuss further on how executive dashboard can be a value differentiator to you and your team .
