In the past few years, the usage of Smartphones has significantly increased. It has become an essential part of life. Rather than using phones for just texting and calling, not to mention video calling, browsing internet and looking for information online is just very normal. But mobile devices come in with different screen sizes. What if you want to connect your mobile device and view in your PC, Laptop or even TV? How will the screen look? Will the look and feel be satisfactory?
Responsive Web Design
Studies have shown that websites that flow well, look clean, and require less input from the user often generate more consumer traffic than their competition. This approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones) is known as Responsive Web Design (RWD).
How does it work?
Responsive web design employs CSS 3 media queries with fluid proportion grounded over grids. This means that rather than using pixels to define where the objects are placed, it uses percentages and Ems, such that the website will adapt to the viewing environment layout of multiple devices. When the website is viewed on a small screen, there is less resizing, scrolling, and panning.
Altogether, responsive web design should include these key elements to enhance the viewing experience:
- Custom-made style sheets using CSS 3 media queries and media query listeners
- A scalable grid-based layout that using percentages and ems instead of pixels
- Images, media, and web content that uses dynamic scaling to adjust size
Do we really need it?
Of course, we need RWD. Without responsive web design, content is likely to be shrunk to the size of the display screen. This experience can frustrate potential customers with miniscule text, inaccessible links, and endless scrolling. You need to view it from two different perspectives.
Overall consumer experience depends on appealing visual experience, effective navigation and easy access to information. Consumers have higher and higher usability expectations, and the ability to zoom in on content is not enough to meet them. The difference between a page that is scaled and laid out to maximize readability and usability and one that isn’t can mean the difference between a sale for you and a sale for a competitor.
A business man is much concerned about the customer’s satisfaction. Consider a consumer is looking at a desktop version of a site. He would probably have to zoom in the content, which will provide him with horizontal and vertical scroll bars, that interrupts the focus of the site and flow of the information. This is really a very bad idea and might drive your customer’s away. Well, you might even lose a valuable customer. So it is important not just to update the content of the site but to update the technology as well.
Trend of RWD
RWD is not just a trend, but more than that, a requirement in the existing modern era. Internet traffic originating from mobile devices is rising exponentially each day. As more and more people get used to browsing the web through their Smartphones and Tablets, it is foolhardy for any website publisher to ignore responsive web design. The “One Size Fits All Devices” approach soon will be the norm. RWD has become increasingly important in a time when static design layouts are not enough anymore to accommodate the growing users of varying devices. The changing web landscape requires a layout that is fluid and responsive so your consumers can easily access your content whether they are using a PC, tablet device, mobile phone, or television or video game console browser.
Benefits of Responsive Web Design
Adapting to RWD can save considerable time and money. It also offers cross browser compatibility and performs a big role of optimizing the performance based on the size of the screen. This paves way for modular delivery of the web content as well as the device content.
- Better Usability – Users get better viewing experience
- One-Time Content – No needof creating different contents for different device publishing and no multiple site redirecting
- Focused Website – Reduced screen size produces more focused content and makes the website lean and fast
- Contents are available all the time – No different main website and mobile website
RailsFactory and RWD
Now more than ever, digital content is meant to be viewed on a spectrum of different experiences. Responsive web design offers the way forward. In short, RWD makes your application or site resolution independent and device friendly. RailsFactory has its own website adapted to the Responsive Web Design Framework too. Our method never compromises with the quality or content and is served from the same URL. This is exactly the same experience our Clients will enjoy too. If you are interested in exploring the possibilities, please contact us for a discussion on the same.