Customer experience has always been the basic idea behind every product ever created. Even in the case of mobile app development, it is utmost important to deliver best in class user experience with your app. Today, customers don’t have the time nor patience to give second chances to a badly developed app if it lacks certain factors; user experience is one of them. The debate about which is better between the native app and hybrid app always comes up while building a new mobile app. Both the sides have strong influencers vouching for their sides. In this post, we will share important features of the native and hybrid apps which can help us decide which app to build depending upon the requirement. To start – let’s focus on what exactly is a native app and what is a hybrid app!
A native app is a mobile application built especially for a smartphone OS (operating system), an example can be Swift for iOS and Java for Android. Native apps offer faster and better performance as they are developed as per the technical guidelines of the mobile operating system such as application-defined signals, header alignment, swipes and so on. Native apps have native UI, which allows users to effortlessly navigate through the app. These apps are easily available in app stores on various OS. They offer excellent user experience as they can directly access smartphone features like GPS, camera, contacts, images and so on.
To make your choice simpler, let us break down the various features of both these apps. Here are few of the factors which should be considered before making a choice.
Time to market – If you are willing to launch your app after six months and time to market is not a concern then a native app is a better option. The native mobile app offers the best performance, maximum security and excellent user experience. However, a hybrid approach will prove beneficial in case the launch is planned in less than six months. This is because the hybrid app can be developed on one base code and can be launched across platforms.
User experience – If the focus of your app development is to attract users by offering a better user experience than the native app is the way to go.
Push notifications – Getting a customer to download the app is easy, what is difficult is bringing them back. For this, native apps give you an option of pushing notifications through the app directly onto the customer’s smartphone.
The differences between native and hybrid apps are stark and the decision can be based on many considerations. Both approaches have their own set of pros and cons. At RailsFactory, we have an experience of building both native and hybrid apps as per the needs of the clients. But even with all these pros and cons, at the end of the day, it all comes downs to the bottom line as decided by the organization.