Mobiles have taken over the desktop in internet usage. People spend more time on mobiles than TV. Mobiles have changed the way people buy, interact and socialize.
We might not have seen earth shattering advancements in the mobile space this year. But, the apps and IoT together are positioned to change the way we live and do business.
Infusing mobile into your marketing plan is now a prerequisite. It is a must for any organization’s overall growth and ROI. While most brands are taking measures to mobilize their ads, some are striding faster by entirely transforming the customer experience.
The brands can measure the impact of mobiles on both online and offline channels. And they are expected to allocate at least 20% of their marketing budgets to mobile.
Let’s see the top 5 mobile trends that are going to disrupt in 2016.
React Native Is The Game Changer With its tremendous growth since introduced; React Native is poised to rule the mobile development in 2016. More traditional iOS developers are getting excited about React Native, which is a huge trend.
‘Learn once, write anywhere’ ability of React JS and React Native is making it the popular choice to develop the web and mobile applications.
Tools like CodePush, which allows developers to update React Native apps on-the-fly is a game changer. Now, native apps can iterate at the speed of the web.
Putting all these together, we are safely betting React Native on emerging as the game changer for 2016
IoT Is Getting Bigger
Everything is connected now. From home appliances to cars to home works, wireless technology is taking it to a whole new level rocketing beyond the phone. And we’re connected to the world around us through Internet more than ever.
The trend is just the start. In a few years, most of the population will be using IoT in one form or another. Even small and medium businesses need to adopt IoT to stay in the race.
Location Is The KeyTransportation industry took the early advantage of the geo-location services.
Healthcare and restaurant industries can be seen to leverage the location-based services on a whole new level.
Wearables Are the futureGoogle Glass or Apple Watch or Smart lenses; wearables is the future.
People don’t need mobiles all the time. Wearables consume lesser time and effort as compared to mobile usage. And people can use more than one wearable at a time.
The challenge and opportunity are to find smarter ways to interpret and provide information using these gadgets.
Mobile Commerce2015 has already seen a tremendous rise in mobile commerce. 2016 could be the year that makes it or breaks it. Payments through smartphones or wearables will go mainstream this year.
- More than 75% of the smartphone users access a retail site via the mobile app.
- Close to 25% of the overall e-commerce revenue by the end of 2017 will be accounted for mobile commerce.
The time is now. You either take a plunge and grow or lose and shut down.
How are you planning to leverage mobile to grow your business? Tell us in comments.сервис проверки позиций в поисковикахпример аудита сайтамониторинг позиций сайта в поисковикахположение об обработке персональных данныхпроверить пр