Handling different type of customers is a serious business and always a fun of learning. Based on the financial status, industry generally classifies the customers as Enterprise, SMEs and StartUps. We had the opportunities to work with all the different leagues. All the games have their own set of rules and variations on the expectations/outcomes but the one word mantra fits for all is “Client Success”.
As a specialised technology services company, our clients are our best assets. Our relationship with every client and the “intellectual property” we hold with them, helps and holds our brand up than our competition. Happy clients gives more business, refer our services to others in the business landscape, and serve as a good references for our new Leads/Potential Clients.
How we ensure our Clients thrive:
It should be obvious for all the companies that, the more successful and attached clients are to the company, the more likely they are to give business, refer, or reference. But there are few ways we follow to ensure our clients thrive more.
HandShake meetings on GoLive:
As a company we started realizing that a lot of our clients with a great product build, didn’t know what to do next. We started to think about ways that we could provide them value and an extended service, even after we wrapped up working together. In the handshake meetings we used to discuss more about the sales strategy, marketing plans, funding etc where in we share our previous similar experience in the industry. This support and knowledge share helps a lot of our clients especially start-ups.
Make sure to Follow-up:
Its not a one time meet-up, but a long lasting relationship. To manitain a good relationship with our friends and family we ensure to talk to them on regular intervals. The same RULE applies for the professional relationships too. After GoLive, depending upon the nature the project we have a followup schedule with our clients. This may be an email, phone call or even a seasonal greetings. We ensure to get in touch with them and check if the clients business is doing well. This followup works like a Magic and fetches more business to us.
Conversation matters more and the “Client Success” is a great power booster for any business. Will write about couple of other related things in next blog post.